View the Site
Bringing a Small Business into the 21st Century
Jack Frost Landscapes and Garden Center is a small-business in Virginia Beach that specializes in providing landscape materials and plants to local contractors and home-owners. They also offer top-quality landscaping and hardscaping services. They were in need of a strong online-presence and emergence into modern marketing strategies.
Social Media Strategy
For Jack Frost, we really started from square one. We created all social media accounts for them to promote their garden center and landscaping services. A plan was implemented to post consistently as the business established an online following.
All photography used in branding was taken by our team. Weekly, we captured moments of new plant and merchandise deliveries, as well as promotional items. This was to ensure that Facebook and Instagram posts made were always relevant and designed to push traffic and sales. We also designed engaging content by utilizing Instagram Reels, online videos, and posting regularly on the business' Instagram and Facebook stories to increase brand awareness and garner sales. Graphic design using Canva, Adobe Photoshop, Illustrator, AdobeSpark, and Premier was implemented to make informational posts and interesting graphics for social media (Pinterest pins, Facebook carousel posts, blog articles). Lastly, we were responsible for all copywriting and messaging, including but not limited to, social media (FB and Instagram) posts, store signage, monthly e-newsletters, regular blog posts, and event marketing. Throughout the journey, we loved staying up to date with current trends in social media as well as in the green industry to ensure our posts were truly meaningful.
Web Development to Increase Sales
We also recreated their website so they would have the ability to start a blog and customize their site to better meet their needs. Using WordPress, we created a responsive website with the ability to display products, sales, events, blog posts, and a description of services. Plugins such as WooCommerce and Smart Slider 3 were utilized. SEO was integrated into all web pages to increase their Google search ranking.